Yet another podcast for y'all.
NPR's Planet Money did a segment with Jonathan Coulton on how he managed to succeed without a record label by leveraging the modern wonder that is the Internet. If you're not familiar with Jonathan, he made a big splash among the Slashdot crowd with his song, "Code Monkey."
My apologies for the ugly, oversized embedded player - NPR doesn't seem to have anything more compact. Scroll to the bottom of the post if you want an MP3 version of the podcast.