Pollara Executive Vice-President Robert Hutton in this comment on Zeropaid, notes that relying on 2006 research is "dubious at best." he goes on to say (edited for brevity, click on the links for the full text):
There is a significant body of market research from around the time downloading became a significant issue suggesting not only that downloaders were perfectly willing to pay, but also that dowloading to some extent promoted actual purchase of the tangible product. [...]
That the industry then chose to fight with it’s customers rather than address their needs merely exacerbated the problem. Perhaps they didn’t know any better, and in their desperation to hang on to that CPG model of selling music, they took the wrong route. [...]
[...] The industry is very much to blame here, because they ignored their customers needs knowing full well that a technological revolution was at hand that would enable their customers to satisfy their needs, with or without them.And my favorite quote:
Trying to force hamburgers on a group of vegetarians might work in a famine, but long term, just cannot be a successful marketing approach.Mmmmm. Hamburgers.